UC ARTIST INDEX / REAL PROFILES BY SCENE
ARTIST
WORLDS.
Every name sits inside a country scene, every card uses the artist—not a substitute image—and every profile connects catalogue, editorial, audience bands, live search and future approved commerce.
UNITED STATES
Rap’s largest machine is fragmenting into many centres—Atlanta, New York, Philadelphia, Florida and the internet.
01HEADLINETORONTO / RAP / R&B / CULTURE
DRAKE
LATEST / ICEMANSPOTIFY / 50M+ MONTHLYENTER ARTIST WORLD
02HEADLINEATLANTA / ATLANTA RAP
LIL BABY
LATEST / UC US WATCHSPOTIFY / 30M+ MONTHLYENTER ARTIST WORLD
03HEADLINEATLANTA / LONDON / RAP / STORYTELLING
21 SAVAGE
LATEST / UC US WATCHSPOTIFY / 50M+ MONTHLYENTER ARTIST WORLD
04HEADLINEPHILADELPHIA / RAP / ALT / FASHION
LIL UZI VERT
LATEST / MAVERICK ‘ALMOST FOREVER’SPOTIFY / 30M+ MONTHLYENTER ARTIST WORLD
05HEADLINEATLANTA / RAP / ALT / DESIGN
LIL YACHTY
LATEST / UC US WATCHSPOTIFY / 10M+ MONTHLYENTER ARTIST WORLD
06HEADLINEATLANTA / RAGE / FASHION
PLAYBOI CARTI
LATEST / MUSICSPOTIFY / 50M+ MONTHLYENTER ARTIST WORLD
07HEADLINECHICAGO / CHICAGO RAP
LIL DURK
LATEST / UC US WATCHSPOTIFY / 20M+ MONTHLYENTER ARTIST WORLD
08HEADLINEATLANTA / ATLANTA RAP / STYLE
GUNNA
LATEST / UC US WATCHSPOTIFY / 30M+ MONTHLYENTER ARTIST WORLD
09HEADLINEATLANTA / RAP / VOCAL INNOVATION
YOUNG THUG
LATEST / UC US WATCHSPOTIFY / 30M+ MONTHLYENTER ARTIST WORLD
10HEADLINEATLANTA / RAP / POP
LATTO
LATEST / UC US WATCHSPOTIFY / 20M+ MONTHLYENTER ARTIST WORLD
11ESTABLISHEDTHE BRONX / NEW YORK RAP / POP
ICE SPICE
LATEST / UC US WATCHSPOTIFY / 20M+ MONTHLYENTER ARTIST WORLD
12ESTABLISHEDTALLAHASSEE / MELODIC RAP
HURRICANE WISDOM
LATEST / PERFECT STORMSPOTIFY / 1M+ MONTHLYENTER ARTIST WORLDUNITED KINGDOM
A mature rap ecosystem: local detail, global reach and a direct line between music, football and fashion.
01HEADLINEWEST LONDON / UK RAP / GLOBAL
CENTRAL CEE
LATEST / THE TEAMSPOTIFY / 30M+ MONTHLYENTER ARTIST WORLD
02HEADLINENORTH LONDON / UK DRILL / RAP
HEADIE ONE
LATEST / UC UK WATCHSPOTIFY / 5M+ MONTHLYENTER ARTIST WORLD
03HEADLINEWEST LONDON / UK RAP
FREDO
LATEST / UC UK WATCHSPOTIFY / 3M+ MONTHLYENTER ARTIST WORLD
04ESTABLISHEDEAST LONDON / UK STREET RAP
ASCO
LATEST / STRAIGHT DROPSPOTIFY / 100K+ MONTHLYENTER ARTIST WORLD
05ESTABLISHEDBIRMINGHAM / UK RAP / STORYTELLING
MARNZ MALONE
LATEST / TINA’S BOYSPOTIFY / 500K+ MONTHLYENTER ARTIST WORLD
06ESTABLISHEDNORTH LONDON / UK RAP
CLAVISH
LATEST / PUBLIC FIGURESPOTIFY / 2M+ MONTHLYENTER ARTIST WORLDNIGERIA
The African centre of gravity: Afrobeats at scale, street-pop in motion and a restless underground rewriting the export sound.
01HEADLINELAGOS / ATLANTA / AFROBEATS / GLOBAL
DAVIDO
LATEST / ORIADÉSPOTIFY / 10M+ MONTHLYENTER ARTIST WORLD
02HEADLINELAGOS / AFROBEATS / R&B
WIZKID
LATEST / UC AFRICA WATCHSPOTIFY / 10M+ MONTHLYENTER ARTIST WORLD
03HEADLINEPORT HARCOURT / LAGOS / AFRO-FUSION / GLOBAL
BURNA BOY
LATEST / UC AFRICA WATCHSPOTIFY / 20M+ MONTHLYENTER ARTIST WORLD
04HEADLINELAGOS / AFROBEATS / STREET-POP
ASAKE
LATEST / UC AFRICA WATCHSPOTIFY / 10M+ MONTHLYENTER ARTIST WORLD
05HEADLINELAGOS / RAP / STREET-POP / LABEL
OLAMIDE
LATEST / UC AFRICA WATCHSPOTIFY / 5M+ MONTHLYENTER ARTIST WORLD
06HEADLINELAGOS / AFROPOP / PRODUCER
YOUNG JONN
LATEST / UC AFRICA WATCHSPOTIFY / 5M+ MONTHLYENTER ARTIST WORLD
07HEADLINELAGOS / AFROPOP / R&B
BNXN
LATEST / UC AFRICA WATCHSPOTIFY / 5M+ MONTHLYENTER ARTIST WORLD
08HEADLINELAGOS / STREET-POP / RAP
ZLATAN
LATEST / SYMBOL OF HOPESPOTIFY / 3M+ MONTHLYENTER ARTIST WORLD
09HEADLINEBENIN CITY / LAGOS / STREET-POP / RAP
SHALLIPOPI
LATEST / UC AFRICA WATCHSPOTIFY / 5M+ MONTHLYENTER ARTIST WORLD
10ESTABLISHEDLAGOS / AFROPOP / SOUL
FOLA
LATEST / B4 B4SPOTIFY / 1M+ MONTHLYENTER ARTIST WORLD
11ESTABLISHEDBENIN CITY / STREET-POP / AFRO-FUSION
FAMOUS PLUTO
LATEST / UNTO THE NEXTSPOTIFY / 500K+ MONTHLYENTER ARTIST WORLD
12ESTABLISHEDLAGOS / AFRO-FUSION
KASHCOMING
LATEST / BOLOLO — WITH LOJAYSPOTIFY / 500K+ MONTHLYENTER ARTIST WORLD
13UPCOMEREDO / LAGOS / BUR BUR / RAP-POP
MAVO
LATEST / BUSINESSENTER ARTIST WORLD
14UPCOMERABUJA / DJ / ARTIST / ALTÉ
SSSOUNDGAWD
LATEST / SWAGGAENTER ARTIST WORLDSOUTH AFRICA
Amapiano is a global architecture, not a temporary genre moment—and South African pop is widening around it.
IRELAND
A small scene making space for itself through diaspora sound, drill, alternative R&B and independent rooms.
01HEADLINEDROGHEDA / IRISH DRILL / COLLECTIVE
A92
LATEST / A9 LINK UPENTER ARTIST WORLD
02HEADLINEDROGHEDA / DUBLIN / IRISH DRILL / RAP
A9 NIKZ
LATEST / FLOWERS GON DIEENTER ARTIST WORLD
03HEADLINEDROGHEDA / DUBLIN / IRISH DRILL / MELODIC RAP
AO
LATEST / ELIZABETHENTER ARTIST WORLD
04HEADLINEDUBLIN / ALT R&B / RAP
F3MIII
LATEST / NOBLE WITH THE KID LAROISPOTIFY / 10M+ MONTHLYENTER ARTIST WORLD
05HEADLINEDUBLIN / ALT RAP / ART
REJJIE SNOW
LATEST / UC IRELAND WATCHSPOTIFY / 1M+ MONTHLYENTER ARTIST WORLD
06ESTABLISHEDDROGHEDA / DUBLIN / IRISH DRILL / AFRO
OFFICA
LATEST / HOKAGESPOTIFY / 100K+ MONTHLYENTER ARTIST WORLD
07ESTABLISHEDDUBLIN / RAP / FILM / SOFT BOY
KOJAQUE
LATEST / UC IRELAND WATCHSPOTIFY / 500K+ MONTHLYENTER ARTIST WORLD
08UPCOMERDUBLIN / GAELIC DRILL
SELLÓ
LATEST / SELLOTAPEENTER ARTIST WORLDCONTINENTAL EUROPE
Language is no longer a ceiling. Local street music now travels through rhythm, image and community before translation.
DIGITAL CULTURE / ITS OWN CHANNEL NOW
THE CAMERA
IS THE STAGE.
Kai Cenat, IShowSpeed, Carter Efe, Peller and AMP now live inside Culture Now with full UC files—not as a footnote to the artist index.
ENTER CULTURE NOW